Some users are also used to interacting with brands through Facebook, and won't be too surprised if a rep from one of their favorite companies reaches out.Ĭons: In spite of the prevalence of businesses on Facebook, it is still mainly a site people use to unwind. Pros: Facebook is easily the most popular and active of the three social networks, so there is a better chance any marketing messages you send out will be seen. The answer is yes, of course you can, but each site has its own pros and cons that you need to consider before hitting the send button. As direct messaging is a time-tested and well-loved marketing tool, many businesses are wondering if they can take advantage of messaging through social media. Twitter, however, remains steadfast in the older 'followers-only' model. That, however, has changed thanks to the need to monetize social sites, and Facebook and LinkedIn both offer users the option to pay their way into an inbox. If you weren't connected with somebody, you couldn't message them. But, to combat spambots and online lurkers, users were normally restricted to only sending messages to their friends or the people that they followed who followed them back. Private messaging through social media is nothing new - most social sites have had some sort of messaging system in place since their inception.
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